Cookie Policy

Last updated: 15th January 2026

What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies allow websites to recognise your device and store some information about your preferences or past actions.

Why We Use Cookies

UrbanPlanetarium uses cookies and similar tracking technologies for several purposes:

  • Essential Website Functions: To enable basic website functionality and security
  • Analytics: To understand how visitors use our website and improve our services
  • Marketing and Advertising: To deliver relevant advertisements and measure campaign effectiveness
  • User Experience: To remember your preferences and provide personalised content

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, security, and access to secure areas of the website. The website cannot function properly without these cookies.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to analyse website traffic and user behaviour.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.

Marketing Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

Cookie Details

Cookie Name Purpose Duration Type
cookie_consent Stores user cookie preferences 1 year Necessary
_ga Google Analytics - distinguishes users 2 years Analytics
_gid Google Analytics - distinguishes users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google Ads - ad personalisation 390 days Marketing

Third-Party Cookies

We use several third-party services that may set cookies on your device:

  • Google Analytics: Provides website analytics and user behaviour insights
  • Google Ads: Enables targeted advertising and conversion tracking
  • Google Fonts: Provides web fonts for improved typography

Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to respect your privacy choices whilst still providing basic analytics and advertising functionality. When you decline marketing cookies, Google services operate in a privacy-enhanced mode that doesn't use cookies for advertising personalisation whilst still providing aggregated insights.

How to Manage Cookies

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise your cookie preferences by category

Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

  • View what cookies are stored on your device
  • Delete existing cookies
  • Block cookies from being set
  • Set preferences for specific websites

Please note that disabling certain cookies may affect the functionality of our website and your user experience.

Cookie Retention

Different cookies have different retention periods as specified in the cookie table above. Some cookies are session cookies (deleted when you close your browser), whilst others are persistent cookies (remain on your device for a specified period). You can delete cookies at any time through your browser settings or by clearing your browsing data.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Manage Your Cookie Preferences

You can change your cookie preferences at any time by clicking the button below: