Privacy Policy

Last updated: 15th January 2026

Introduction

UrbanPlanetarium B.V. ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and safeguard your personal information when you visit our website, use our services, or interact with our fitness academy located at Nieuwstraat 182, 1315 PH Almere, Flevoland, Netherlands.

Data Controller Information

UrbanPlanetarium B.V. is the data controller responsible for your personal data. You can contact us regarding any privacy matters at [email protected] or by phone at +31 365508785.

Data Collection

We collect personal data that you provide to us directly and information that is automatically collected when you use our website and services. The data we collect includes:

  • Personal Information: Name, email address, phone number, postal address, date of birth, and emergency contact details
  • Fitness Information: Health questionnaires, fitness goals, medical conditions relevant to exercise, and progress measurements
  • Membership Data: Membership type, payment information, class bookings, and facility usage records
  • Website Data: IP address, browser type, device information, pages visited, and interaction data through cookies and similar technologies
  • Communication Records: Records of your communications with us, including emails, phone calls, and feedback

How We Use Your Information

We process your personal data based on the following legal bases and for the following purposes:

  • Contract Performance: To provide our fitness services, manage your membership, process payments, and communicate about your account
  • Legitimate Interest: To improve our services, ensure facility security, conduct marketing activities, and maintain business operations
  • Legal Compliance: To comply with health and safety regulations, tax obligations, and other legal requirements
  • Consent: For marketing communications, cookies (where required), and any other processing requiring your explicit consent

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about our use of cookies, please see our Cookie Policy.

Data Sharing

We may share your personal data with:

  • Service Providers: Third-party companies that provide services on our behalf, such as payment processing, email marketing, and website analytics
  • Healthcare Professionals: With your consent, we may share relevant fitness and health information with healthcare providers
  • Legal Authorities: When required by law or to protect our rights, safety, and property
  • Business Transfers: In connection with any merger, sale, or transfer of our business assets

Your Rights

Under the General Data Protection Regulation (GDPR) and applicable data protection laws, you have the following rights:

  • Right of Access: Request copies of your personal data
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data in certain circumstances
  • Right to Restrict Processing: Request limitation of how we use your data
  • Right to Data Portability: Request transfer of your data to another service provider
  • Right to Object: Object to processing based on legitimate interests or for marketing purposes
  • Right to Withdraw Consent: Withdraw consent for processing that requires your consent

To exercise any of these rights, please contact us at [email protected].

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Membership data is typically retained for the duration of your membership plus seven years for financial and legal compliance. Website analytics data is retained for 26 months, and marketing data is retained until you withdraw consent or for three years from last interaction, whichever is earlier.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption of sensitive data, regular security assessments, staff training, and access controls.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When such transfers occur, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions by the European Commission.

Children's Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us so we can delete such information.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Supervisory Authority

You have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) if you believe your data protection rights have been violated. You can contact them at autoriteitpersoonsgegevens.nl.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated Privacy Policy.